8 May24328 Skin Elements is an award-winning, publicly listed (ASX: SKN) natural formulation company based in Australia, with the mission of improving the health and wellness of people across the globe, without harming the planet. With research underpinning its fundamental purpose over more than two decades of operation, the company is now commencing the commercialisation into the UK market with its revolutionary Soléo Organics sunscreen. Recognised as our Best Natural Sunscreen Brand 2024 – Australia, we speak to Executive Chairman and CEO Peter Malone to discover what makes its products stand out entirely from the rest. Australian-made. Cruelty-free. Vegan. Reef-friendly. Biodegradable. Organic-certified. These are the principles behind everything that Skin Elements does. Having seen a gap in the market for natural alternatives to chemical sunscreens and face creams, Skin Elements noticed how, in recent years, and particularly since the pandemic, there has been a growing awareness and interest in maintaining a healthy lifestyle and a healthy planet. There is increasing evidence, knowledge, and awareness of the effects of harmful, aggressive toxic ingredients on our bodies, livestock, crops, land, and waterways. Peter Malone cites, “What used to be only a focus for ultrahealthy people has gone mainstream. It is completely normal now for consumers to want to know what ingredients are in the products they use on themselves and their families, so they can buy products that aren’t harmful. This topic has gone from a private conversation amongst a minority of people to a public conversation that crosses demographics and geographies. “More and more informed and climate-conscious consumers and businesses are demanding eco-friendly and biodegradable solutions with improved efficacy and performance properties, and in our view this demand for alternatives to chemical-based products are not being taken seriously by the large global companies.” With this in mind, Skin Elements set about crafting formulations that meet these evolving expectations. Keeping R&D at its core, the company’s products use an advanced evidencebased process for creating natural formulae. It all began when Peter Malone, a successful entrepreneur met Leo Fung, who was researching into sunscreens using only natural organic ingredients that resulted in the foundation of Skin Elements. The hard work commenced leading to the invention of the innovative proprietary anti-microbial SE Formula™ biotechnology. The SE Formula™ has gone on to form the base of every natural product created by Skin Elements, with each formulation being scientifically proven and independently verified for high performance, using only natural, plant-based ingredients, and completely leaving out the synthetic chemicals and substances. With this groundbreaking approach, the company can formulate products that are safer, more effective, and longer lasting than any competitor. “We have already spent almost 20 years developing and refining our formula and this is a material advantage for us over the rest of the industry because we will be first to market with this innovation. Even with their much greater access to capital for substantial R&D investment, you can’t rush product development and testing if you want to do it properly, so they are years away from catching up to us.” Australian biotech Skin Elements heads to the UK
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