10 it, and that demand wave is turning into a tsunami!” This is what makes Skin Elements different. Thus, from the outset, in the creation of its products, Skin Elements has maintained the implementation of its three-phase strategy, rigorously researching, accrediting, testing, and refining its formulations to create products that are superior and ready for global commercialisation. The use of its SE Formula™ is phase one of the process, enabling the team to develop an all-natural formula that meets the needs of the desired field and purpose, whether suncare or skincare. Indeed, the SE Formula™ phase of the development process focuses on science-led investigations into natural ingredients and processes to prepare prototype formulations. It is here that the team establish robust processes to ensure manufacturing, storage, and distribution timeframes of the product formula to support efficacy, quality, and lifespan. Once the formula has been developed, phase two can begin, where the team complete regulatory approvals, certifications, and closed-group consumer testing pilots. This is a very thorough stage which takes may years of commitment by the company’s R&D experts, performing multiple product laboratory trials, closedgroup consumer testing pilots, and iterative formula enhancement to gain regulatory approvals and certifications. Once these phases are complete, Skin Elements can produce test batches and undertake consumer test marketing in its main target market, with this leading to continued product enhancement until the formulation process is finished. Finally comes the third phase. With an approved and tested product and test marketing complete, the product is ready to launch into distribution, where the company seeks large scale manufacturing or distribution agreements. This is the stage that it has reached with its first formulation, the flagship Soléo Organics, for which development began in 2001. The process of creating Soléo Organics certainly came with its challenges in order to become the first sunscreen globally to use plant-based ingredients and no chemical preservatives. It required multiple ingredient sources, formulations, and manufacturing processes that were evaluated over the period of seven years before the product was ready for market testing. Now, Soléo Organics has solidified its position as the best UV radiation protection product on the market, and the range has expanded to include sunscreens that meet different requirements for different activities, including high water resistance, feather light texture for everyday use, anti-ageing formula for the face, and highly sensitive ingredients for babies. “The fundamental purpose and principles upon which Skin Elements was founded have never been more important to consumers, businesses and Governments as we all learn to live and operate in new and more health-conscious ways.” Peter enthuses, “We are very proud of the Soléo Organics range – our first product and the flagship of Skin Elements. Soléo Organics is a natural and organic skincare formulation, providing a highly effective, high-performance chemical-free sunscreen. It was the first application borne out of the company’s SE Formula™ R&D programme. “Skin Elements is now progressing to commercialise the Soléo Organics sunscreen formula. We are in advanced negotiations with a leading health and wellbeing retail chain in the United Kingdom, including investigations into large-scale manufacturing and distribution opportunities for Soléo Organics including white label ranges.”
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