Issue 8 2024 | 11 Miscible is a multi-award-winning communications agency with innovation in science and technology at its core. Therefore, the team at Miscible brings attention to the vast selection of pioneering scientifical developments and technologies which make a true difference to the world. As the scientific communications (sci-comm) industry in Australia is relatively young, Miscible is currently pushing the boundaries of what is possible. Founder Molly Patton shares, “We support people working on the frontiers of discovery and innovation, typically involving science and technology. We are a collaborative of worldclass professionals with a shared desire to help great ideas become real-world technological solutions and contribute to tackling some of the biggest environmental, medical, economic, and societal challenges we face today.” Miscible’s clients range across a multitude of sizes, ideas, disciplines, and locations. From the UK to the USA, UAE, and Australia, the agency develops accurate and effective science communications content for a diverse selection of clients around the globe. Molly tells us, “Our clients have something special to share with the world. Something revolutionary that, with the right opportunities, could change the way we do things on a global scale. It could be a leap in quantum computing, a solution for recycling plastic waste or new technologies to ensure sustainable water supplies for future generations.” Not only does Miscible develop narratives for a varied selection of clients around the globe, but the agency also connects with and inspires diverse audiences. From funding bodies to investors, stakeholders, and communities, Miscible translates scientific ideas into tangible results. Molly adds, “Miscible has found a niche working quietly behind the scenes, developing content for funding proposals and contributing to stakeholder engagement efforts.” Miscible’s team has been able to produce unrivalled results for the scientific community by making the industry accessible to all. “A common ethos unites us all in such a way that no matter where we are in the world, we come together when called upon to contribute to something greater than ourselves and our individual skillsets,” says Molly. “A culture has been fostered that keeps people at the heart of everything we do.” The culture of Miscible is “entirely organic, and I am grateful for everyone who has contributed to that over the years”. The agency not only helps to fund integral advancements, but it also unites people everywhere as it continues to be a vital channel for communicating revolutionary ideas. The agency is heading in an exciting direction as it continues to add value to the science and technology sector. It is also seeing more new technologies funded, developed, and commercialised at a rapid rate. Throughout 2023, Miscible helped organisations to attain over $149M AU in funding and resources for crucial R&D Miscible Co. is a science communication agency which is home to deep thinkers. Its rich experience in presenting complex ideas in engaging ways supports the funding of emerging advancements. We talk to Founder Molly Patton about the agency as it wins its title of Best Science & Technology Content Creation Agency 2024 – Australia. Science Communication for the Wider Community efforts – with an average return of $3.50 per $1 invested in science and technology, these contributions are projected to be worth $521.5M AU to the Australian economy. Molly comments, “In the coming years, Miscible will continue to work towards its goals of elevating science communication as an industry in its own right, and more actively facilitate connections between researchers and communication professionals to collaborate on developing more effective communication materials. It’s important to set the sci-comm industry up with the capability to support the needs of the boarder science and technology sector as adapts to keep up with the accelerating evolution of economic, environmental, engineering, medical and social challenges we are facing on a global scale and assist to provide content that can be considered a trusted source of knowledge so we may all move forward together.” Harnessing her experience within leading design agencies, with her background in scientific research, Molly uses her knowledge to ensure the high standards demonstrated within design and marketing helps Miscible to set an even higher bar for success within the scientific community. Now in her seventh year in sci-comm – with 600 projects completed to date (150 under Miscible) – Molly foresees endless potential ahead. After winning Best Female-Owned Marketing Agency 2024 – Victoria in APAC Insider’s Australian Enterprise Awards earlier in 2024, it’s clear to see that Miscible Co. is a prestigious agency worth celebrating time and time again. Contact: Molly Patton Company: Miscible Co. Web Address: https://miscible.co/
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